When we are hungry for food, we follow similar patterns as when we are hungry for information. Similar, infantile patterns. At both times, we fall into a mode of dull impatient demand. We want everything immediately with as little interaction as possible…. when we are hungry for knowledge, we inevitably become mentally passive and use all our energies to receive information. Because that’s how our brain works. And that’s why we blindly return to Google search when looking for data.